Google Survey

Google Survey for your Business

Create Survey

We help you create online surveys to gain consumer insight.

Which version of my new logo will people like better? How much are dog owners willing to pay for an organic cotton leash? Is my brand awareness growing over time? We all have nagging questions about our own products, companies, and industries. Now it’s easy to get answers and make major decisions with your consumers’ behavior and preferences in mind.

Write your own survey questions or customize existing templates. Target the entire US Internet population or specify a custom audience you’re after, whether it’s 25-34 year olds, coffee drinkers, or pet owners. Pick how many responses you want and your survey is ready to go.

People Answer your Survey

People complete questions in order to access premium content.

People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. They don’t have to pull out a wallet or sign in and you gain insight into what people think.

Why one question at a time?

Many researchers are used to doing multi-question surveys in which the same respondent is asked to fill out a 10+ minute questionnaire. With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers.

Google Pay's Publishers

Publishers get paid as their visitors answer.

Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Everyone wins.

Google Reports for your Analysis

Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later.  Our team can help you analyze and interpret the results from Google.

Results & insights

In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more. See which results are statistically significant or order additional responses if your initial sample wasn’t sufficient.

Open-ended analysis

For open-ended text questions, Google Consumer Surveys uses web documents, search data, and classification technology to automatically categorize and code answers by synonym and sentiment. This reduces the burden researchers face when attempting to organize thousands of responses. For open-ended numeric questions, Google Consumer Surveys automatically buckets answers into numerical ranges and separates statistical outliers.

Methodology & accuracy

Unlike other online survey platforms which send questionnaires to predetermined “panels,” Google Consumer Surveys takes a new approach to survey sampling, data collection and post-stratification weighting. This produces a close approximation to a random sample of the US Internet population and results that are as accurate as probability based panels.