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Google Analytics Management


Bring in a couple of screen shots to show with the text.

Not using Google Analytics? You should be!

Over the past few days I have received a number of comments regarding a recent article I published about re-directing a Page by Appending an HTTP Header, and linking this with Google's Analytics PPC tracking for Affiliate click-throughs. Read it here AppendHeader.

To cut to the chase, I thought I'd put together an article regarding Analytics and just how easy it is to implement in your code. Still not convinced? Then take a look at the screen shot below of Zilla's Analytics. All this information for free!! When combined with Adwords you can really understand how effective your marketing campaigns are with a clear view of your ROI.

The Geo Map Overlay is a particular favourite of mine

Getting started


Okay, so I've got you interested. You'll need to sign up to Analytics first. Occasionally you'll be placed on a waiting list, this isn't a problem and you'll get access soon.

http://www.google.com/analytics/sign_up.html




Got an account, set up your site

You can also set up get on your Google Analytics on your Google Sites webs site.


This couldn't be easier. From the main page simply click Add Website profile in the Website profiles box. From here simply enter your domain name and Analytics will generate the JavaScript snippet required to implement the tracking in your site.



his is where ASP.NET comes into its own. Hopefully you will be using a MasterPage(s) in your application and you merely have to cut and paste the Analytics Snippet into the header of the document. If you're not using ASP.Net then use an include of some description or stick it in the header of each page if you have time on your hands.




What's next?


Once you've got your tracking Snippet installed, the Analytics application can check your tracking is installed correctly and it will start to receive data (generally 24 hours behind). You can exclude certain traffic by using the filter manager so you're not tracking your own hits.


Conversion Tracking


If you're running PPC campaigns you'll have a Google's Adwords account. Simply set up the conversions you want to track in the Conversion Tracking tool and Cut and Paste the generated snippet into your key pages. You can track Purchase/Sale, Lead, Signup, Views of a key page, or anything else you're interested in.

You can even make use of the google_conversion_value variable by dynamically setting it based off the value of the sale, or if you're generating a lead and know the commission paid simply hard code it. This will give you a view of your ROI from your marketing campaigns.

I hope this has been useful, and that you choose to use Google Analytics if you haven't made that choi


Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Free.

Spend on marketing, not on web analytics.

Sophisticated Analytics.

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.

Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.



Scalable for any size site.



Google Analytics is a online service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.



Integrated with AdWords.




If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.



Tracks all campaigns.



Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.






Safe.



Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves. Read our industry leadingprivacy policy.



Data Integrity



Hosted in Google's global data centers, Google Analytics leads the industry in data integrity and protection. Google Analytics has always used first party cookies to ensure consistent tracking.



Part of a Larger Google Product Suite



Google Analytics is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, webmaster solutions, and more.


Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.








Advanced Segmentation



Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
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Motion Charts





Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
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Custom Reports





Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
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Fast Implementation





Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.




Keyword and Campaign Comparison





Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.










Custom Dashboards





No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.




AdWords Integration





Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.










Internal Site Search





Find out how your visitors search your site, what they look for, and where they end up.










Benchmarking





Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.








Trend and Date Slider





Compare time periods and select date ranges without losing sight of long term trends.










Ecommerce Tracking





Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.










Funnel Visualization





Find out which pages result in lost conversions and where your would-be customers go.




Site Overlay





See traffic and conversion information for every link as you browse your site. (no download required).










Email reports





Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.










GeoTargeting





Find out where your visitors come from and identify your most lucrative geographic markets.

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